Content Marketing Starter Pack
Introduction to Content Marketing
Customer Journey Mapping01 What is a Customer Journey Map11m 11s02 Why is Customer Journey Mapping Important10m 21s03 ToFu, MoFu and BoFu9m 13s04 What is included in a Customer Journey Map13m 33s05 How to Create a Customer Journey Map18m 34s06 Types and Examples of Customer Journey Maps3m 58s07 The importance of personalization2m 19s08 Best Practices for Customer Journeys4m 34sCustomer Journey Mapping
Understanding Content Formats01 Content types vs content formats2m 57s02 Content formats-Blog posts9m 34s03 Content formats-Emails5m 36s04 Content formats-Ebooks3m 17s05 Content formats-Infographics3m 23s06 How to Determine What Formats16m 57s07 The Content Marketing Matrix2m 24s08 What is Content Atomisation2m 44s09 Why Should You Atomise your contents7m 43sUnderstanding Content Formats
Introduction to Content Writing
This course is designed to get you started in the world of content marketing. Beyond introduction to content marketing, we will be taking you through the pillars of content marketing to give you a richer overview of this career path.